24i Media, an industry-leading, global streaming video app developer, today announced that they have partnered with Hisense, a global electronics giant and one of the world’s leading TV manufactures and technology leader. Hisense’s next generation of Smart TV models equipped with a VIDAA system will have the TV GAMES portal, powered by 24i Media, preinstalled as of March 2019.
The TV GAMES portal, powered by 24i Media, is a cross-platform collection of in-house developed games optimized for TV remote controls. The service has over 1.000.000 game played worldwide daily. With the partnership with Hisense, TV Games will strengthen its footprint in the APAC region and South Africa.
Games on Smart TVs is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting and video advertising. 24i Media is a pioneer in big screen video monetization and is working closely with several SSP and DSP partners to define the ad sector.
“TV GAME and advertisement on Smart TVs is a new and exciting road full opportunities as well as unknown grounds. We are thrilled to join forces with Hisense.” Said Petr Mazanec, Head of the TV GAMES product at 24i Media.
For almost 5 decades Hisense have been committed to developing innovations in consumer electronics. Today, Hisense is the No.1 TV brand in China, Australia & South Africa, employing over 75,000 people across 19 global companies.
Hisense utilize 6 high-end international production facilities in Europe, Central America and South Africa, as well as boasting 15 research & development centers worldwide, including a strategic partnership with MIT Media Lab. All of which have the sole aim of delivering high quality, cutting-edge and affordable products that improve the life of our consumers.