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A Hisense traz os jogos de TV, com o 24i, para todas as Smart TVs da próxima geração


24i Media, an industry-leading, global streaming video app developer, today announced that they have partnered with Hisense, a global electronics giant and one of the world’s leading TV manufactures and technology leader. Hisense’s next generation of Smart TV models equipped with a VIDAA system will have the TV GAMES portal, powered by 24i Media, preinstalled as of March 2019.

The TV GAMES portal, powered by 24i Media, is a cross-platform collection of in-house developed games optimized for TV remote controls. The service has over 1.000.000 game played worldwide daily. With the partnership with Hisense, TV Games will strengthen its footprint in the APAC region and South Africa.

Games on Smart TVs is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting and video advertising. 24i Media is a pioneer in big screen video monetization and is working closely with several SSP and DSP partners to define the ad sector.

“TV GAME and advertisement on Smart TVs is a new and exciting road full opportunities as well as unknown grounds. We are thrilled to join forces with Hisense.” Said Petr Mazanec, Head of the TV GAMES product at 24i Media.

About Hisense

For almost 5 decades Hisense have been committed to developing innovations in consumer electronics. Today, Hisense is the No.1 TV brand in China, Australia & South Africa, employing over 75,000 people across 19 global companies.

Hisense utilize 6 high-end international production facilities in Europe, Central America and South Africa, as well as boasting 15 research & development centers worldwide, including a strategic partnership with MIT Media Lab. All of which have the sole aim of delivering high quality, cutting-edge and affordable products that improve the life of our consumers.

About 24i
A 24i Media é uma desenvolvedora de aplicativos de TV global líder do setor, com uma estrutura de tecnologia premiada, que oferece suporte aos clientes para desenvolver e implantar aplicativos de maneira mais rápida e eficiente em todos os dispositivos, telas e plataformas de TV.
24i empower broadcasters, content owners and operators with future-proof and flexible tools to create and monetize personalized TV apps, while accelerating time-to-market and reducing cost. 24i’s technology framework powers the digital experience for leading brands around the world, including iflix, Rakuten, Fox Sports, TDC, Sinclair Broadcasting Group, Globo, RTÉ, NPO and many more.
A 24i Media, fundada em 2009, está sediada em Amsterdã, com escritórios em Los Angeles, New York, Buenos Aires, Madrid, Copenhagen and Brno.For more information, please visit


Brynhild Vinskei

CMO at 24
Brynhild Vinskei é o Chief Markets Officer do principal aplicativo de TV multi-tela em todos os dispositivos. Em seu papel como CMO, ela está liderando as atividades globais de vendas e marketing para a 24i e desempenha um papel fundamental no desenvolvimento estratégico, expansão e crescimento da empresa globalmente.
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