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Martín Hernández

Cinematic Media Teams with Academy Award-Nominated Sound Editor Martín Hernández to Launch Sound Services


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Post house is adding six state-of-the-art sound stages to services film and television productions in Mexico.

MEXICO CITY—Cinematic Media, Mexico City’s largest, full-service post-production facility focused on television and cinema content, is teaming with two-time Oscar-nominated supervising sound editor Martín Hernández to bring Hollywood-caliber sound services to Mexico. Hernández, sound supervisor for such films as The Revenant, Birdman e Pan’s Labyrinth, is overseeing construction of a new sound division at Cinematic Media. When complete, it will feature six sound editorial and mixing stages, each with state-of-the-art Ávido Pro Tools systems, and each certified for Dolby Atmos sound production. Construction will be finished in July.

The new sound resources are targeted toward the ongoing explosion in motion picture and television production in Mexico. Several U.S.-based studios and streaming services are now producing content in Mexico for Latin American and international markets, or have announced plans to do so. Hernández, who will serve as Cinematic Media’s creative sound director, is already at work in the new space editing sound for multiple television series slated for release later this year.

New movies and television series are being produced in Mexico according to the highest international standards for quality, and, as a result, they require sophisticated post-production services. Cinematic Media is already providing world-class picture finishing services to productions based in Mexico. Its new division will do the same for motion picture and television sound.

Martín Hernández

“Productions happening now in Mexico are pushing boundaries in terms of storytelling, writing, acting and directing, bringing the market into the mainstream,” Hernández says. “Our aim is to bring world class post-production work done here. We are drawing on our experience and pulling together the resources needed to accomplish that goal.”

Cinematic Media’s new mix stages will be identical in size and identically equipped, allowing projects to move between them seamlessly for scheduling purposes. Each will be set up for sound design, sound editorial, pre-dubbing and mixing. The stages will feature Focusrite RedNet interfaces to facilitate the quantity of channels and objects needed for Dolby Atmos. Ávido S6 e Ávido S3 control surfaces and JBL monitoring systems.

Hernández says that native support for Dolby Atmos was essential as motion picture and television productions are increasingly requiring immersive soundtracks. “The choice to embrace Atmos was obvious,” he observes. “And it is natural to incorporate Atmos into the process from the beginning, so when you are cutting you are already thinking about that translation. We start from scratch, cutting for Atmos, pre-dubbing in Atmos and finishing in the Atmos format.”

Hernández plans to staff the sound division primarily with local talent, but will bring in senior editors and mixers as needed. “The world is getting smaller every day,” he explains. “Technology affords many ways to collaborate. I have colleagues around the world who are eager to work with us on an episode, a series or a film.”

Hernández has been working in motion picture sound for more than two decades. Among his early credits was Cidade de Deus for director Fernando Meirelles. He is best known for his frequent collaborations with director Alejandro Iñárritu, two of which, The Revenant e Birdman, resultando em Oscar nominations for Sound Editing. He is also the recipient of a Bafta Award and five MPSE Golden Reel Awards (Cidade de Deus, Labirinto de Pan, Birdman, The Revenant, Carne y Arena).

Cinematic Media is located within Estudios GGM, the largest independent production studio in Mexico, with sound stages; production offices; cameras, lighting and grip rentals; wardrobe and make-up; and other resources to support film and television production. Estudios GGM is also home to Argos Comunicación, the production company founded by producer Epigmenio Ybarra, which has produced hundreds of hours of television and film content for Netflix, Viacom, HBO, Telemundo and many others. Collectively, the three companies provide all the resources for creating film and television content from the script through delivery.

Sobre a mídia cinematográfica

A Cinematic Media é a única instalação de pós-produção de serviço completo no México, focada exclusivamente em episódios de televisão e filmes. Combinamos talentos de nível internacional, fluxos de trabalho inovadores e engenharia superior para ajudar os criadores de conteúdo a atingir suas visões e atender aos padrões globais de entrega.

Localizada na Cidade do México nos recém-construídos Estudios GGM, a Cinematic Media é parte integrante de um dos maiores e mais sofisticados centros de produção da América Latina. Apoiamos projetos durante todo o seu ciclo de vida, oferecendo orientação experiente e gerenciamento de mídia durante a pré-produção e produção, além de serviços técnicos e criativos especializados em cada fase da publicação.

Oferecemos soluções customizadas. Nós adaptamos fluxos de trabalho e pacotes de serviços para as dimensões de orçamento, prazo e criativo do projeto individual. Nossos especialistas em cores, editores, coloristas, artistas de efeitos visuais, técnicos de QC e produtores trazem uma profunda experiência internacional e uma paixão pelo excel. Também oferecemos conectividade de alta velocidade por meio da Sohonet, permitindo que os clientes se conectem, colaborem e compartilhem dados sem esforço com estúdios, parceiros de produção e outras partes interessadas em todo o mundo.

www.cinematicmedia-mx.com

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